Transformers AR Trailer

Led the creative direction for a massive-scale, high-impact augmented reality sequence during a live Big Ten College Football game. The execution was a feat of immersive spectacle: the field dramatically gave way in a circular rupture, allowing a complex, Transformer-style architectural machine to emerge and transform into a screen. We synchronized the trailer with dynamic AR effects, having fire and sparks burst from the on-screen action and seamlessly project onto the real-world field, setting a new benchmark for integrated live trailer premieres.

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Role: Creative Direction / Design
Client: CBS Sports

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