The California Grapes Association tapped my team and I to create a campaign that was fun, high energy & highlighted their 2020 themes (Health, Sanackability, & California). Our idea was to create a Busby-esque, choreographed sequence of Dancing Grapes all in a photo real CG world. They loved the idea but the 3D animated Grapes took a little more selling, but with most risk comes great reward and the client walked away extremely happy with the final films.
Early Concept Frames
Role: Creative Direction / Design
Client: California Grapes Association