Gillette

I got the opportunity to direct a live-action commercial for Gilette thats aim was to expose the world of skin irritants in all their "nasty" glory. But here's the kicker – this project unfolded in the midst of a global pandemic. In a true testament to the power of creativity and technology, I directed the entire shoot via Zoom from my Brooklyn apartment. Meanwhile, our entire production team was hard at work on the other side of the world in Vietnam. 

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TEST SHOOT

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Role:  Creative Direction / Design
Client: Soundpaint