I got the opportunity to direct a live-action commercial for Gilette thats aim was to expose the world of skin irritants in all their "nasty" glory. But here's the kicker – this project unfolded in the midst of a global pandemic. In a true testament to the power of creativity and technology, I directed the entire shoot via Zoom from my Brooklyn apartment. Meanwhile, our entire production team was hard at work on the other side of the world in Vietnam.
Role: Creative Direction / Design