Pepsi Superbowl

We collaborated with Pepsi's Rockstar internal branding team to design a 3D Billboard and key visuals for the 2023 Super Bowl in Las Vegas. Adding the billboard to the project at the last minute turned out to be a highlight for us. Our London team, under the guidance of the exceptionally talented Aidan Gibbons, played a crucial role in directing this project towards success.

Making Of

Early Exploration

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Role:  Creative Direction / Design
Client: Pepsi