Verizon Superbowl 

In collaboration with Ogilvy & Verizon, we embarked on an ambitious project to dominate the Las Vegas scene for the Superbowl. Our creative endeavor included creating a giant football helmet for the Las Vegas Sphere, which housed an immersive deepscreen stadium experience within its structure. Additionally, we developed a 3D billboard tailored for screens of four varying sizes, showcasing a vibrant stadium filled with spectators witnessing a successful pass between a quarterback and receiver. This entire project was brought to completion in under five weeks.

Billboard_Horseshoe_WIDE1
Billboard_Walgreens_WIDE1
Billboard_OceanPrime_LowAngle_WIDE

Sphere Development

Billboard Development

Verizon_OOH_Animatic_01Sml
Verizon_OOH_MotionTest_v2_1
Harmon_preview_B_v012

Early Exploration

prop_helmet_COMP_AN_v07.1001-1300
Verizon_SB_LGT_DD_A_v021_mockup
Stadium-test
Helmet_Comp_V01
Helmet_Frame_02_V02
City_And_Helmet_V03
Verizon_DeepScreen_03
Helmet_02_v2
Verizon_DeepScreen_05

Role:  Creative Direction
Client: Verizon